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Design team

Our design team

Real designers. 30 years of websites.

Foxy Websites is the web design side of DepthChargeDesign & Print Ltd, a design and print business in Helmsley, North Yorkshire. Our in-house team plans, designs, builds and looks after every project.

Talk to the team

Why experience matters

Anyone can put a theme on a website. Knowing what to change, and why, is what takes years. Our design team has worked through every stage of the web: hand-coded pages, the first online shops, WordPress, Shopify, Amazon, Etsy and today's world of shops that sell on five channels at once.

That experience shows up in the details customers notice: product pages that answer their questions, delivery information they can trust, and a checkout that just works. It also shows up in the details Google and the marketplaces check, from structured data and redirects to item specifics and Merchant Center policies.

Because we're also a design and print business, we think about your brand as a whole. Your website, your eBay shop, your packaging and your printed materials should all look like the same company.

The heart of every project

The Design Team

Designers and web builders who have made websites, online shops and printed brands since the 90s. You talk to the same people throughout.

Web design & UXLayouts, colours and customer journeys that make people trust you and buy.

Shop builds & developmentThemes, custom features, apps and integrations on every platform.

Marketplace know-howeBay, Amazon and Etsy rules, categories and listing formats learnt the hard way.

Product pages & imageryPhotos, mockups and page layouts that answer buyers' questions.

SEO & Google ShoppingTitles, feeds and Merchant Center set up so customers find you.

Branding & printLogos and brand looks from a design and print business, so online matches offline.

Behind the scenes

AI does the legwork

We use the latest AI models as tools, the same way we use design software. They speed up the repetitive jobs; the design team decides and checks everything.

First drafts of product descriptions and SEO titles
Building bulk listing files for big catalogues
Scanning feeds and code for errors
Checking and tidying product data

Nothing goes live without a person signing it off.

How a project runs

Talk
A free chat about your products, your shop and what's not working.
Plan & quote
A clear list of what we'll do, on which platforms, with a fixed price.
Build & list
Design, setup and listings, with previews for you to check as we go.
Launch
We go live together, test real orders and check Google can see it all.
Look after
Fixes, updates and new listings whenever you need them.

Years on the web

Every version of the internet, worked through.

The platforms change every few years. The basics of a shop that sells don't: trust, clear information, good photos and being easy to find.

Mid 90sHand-coded HTML
Table layouts, dial-up, guestbooks. Learning how the web really works, from the code up.
Early 2000sThe first online shops
Shopping carts, payment gateways and the first eBay shops.
Late 2000sWordPress and social
Sites the owner can edit themselves. Blogs, SEO and Facebook pages arrive.
2010sShopify, Amazon and Etsy
Hosted shop platforms, marketplace sellers, mobile-first design and Google Shopping feeds.
2020sEverywhere at once
One stock list feeding a website, eBay, Amazon, Etsy, TikTok Shop and Google.
NowDesign-led, AI-assisted
The same hands-on team, with AI doing the repetitive jobs.

Questions

About working with us

Who will I deal with?

The same small design team from first chat to launch and after. You won't be passed between departments.

How do you use AI?

As a tool for repetitive work: first drafts of product descriptions, building bulk listing files, and scanning feeds and code for errors. The design, decisions and final checks are done by people.

Do you only work locally?

We're based in Helmsley, North Yorkshire, and work with businesses across the UK by phone, email and video call.

Are you connected to Foxy Printing?

Yes. Foxy Printing is our sister company. We design, build and run its website and marketplace shops, which is where we test everything we offer.